Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards. Archived boards are saved in a new section at the bottom of a user's profile, and only the creator can see their archived boards (they...
Pinterest Now Lets You Archive Boards, Rearrange Pins and More
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How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway
When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don't tend to top the list, but Papyrus has been working with NYFW to change that. This marks Papyrus' 12th season as an official sponsor of New York Fashion Week, and the...
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Arizona Republic Editor Nicole Carroll Named Editor in Chief of USA Today
Gannett looked internally for its new newsroom leader at USA Today, naming Nicole Carroll the new editor in chief. Carroll joins the publication from The Arizona Republic and azcentral.com where she has been vp of news and executive editor since 2015. Carroll, the 2017 Benjamin C. Bradlee Editor of the Year Award-winner, takes over for...
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Huge Hires Young & Rubicam Chief Strategy Officer to Head Up Global Planning
Global experience agency Huge today announced the appointment of Dick de Lange as managing director and global head of planning. De Lange served as chief strategy officer of North America at Young & Rubicam before leaving in January. When his resignation was announced in December, a Y&R spokesperson said de Lange was leaving "to pursue...
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The CW Will Expand Its Schedule to Sunday Nights in October
The CW is growing from five nights of programming to six next season. Starting in October, the network will expand its schedule to Sunday nights, for a total of 12 hours of prime-time shows each week. This will be the first time in nine years that The CW will program on Sunday nights. From 2006-2009,...
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Google Chrome’s Crackdown of Bad Ads Is Only the Beginning
In 1929, the slaying of seven gangsters in the Saint Valentine's Day Massacre delivered a wake-up call to Chicagoans and the American public about the destructive effects of Chicago's notorious gangs. The aftermath of the violence began a new era of enforcement designed to clean up the gangs and ultimately marked the beginning of the...
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Ad Agencies Don’t Expect to Cut Down on Facebook as Site Continues Losing Younger Users
Despite yet another report about users under 25 fleeing Facebook, ad agencies appear to be staying the course, regardless of whether they've been bullish or bearish on the world's largest social network. According to new research from eMarketer, Facebook will lose 2 million monthly U.S. users under 25 this year, and it sees Snapchat picking...
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This AI Tool Generates Personalized Shakespearean Sonnets to Give to Your Love
If a robot were to write sonnet, what would it sound like? And, perhaps more importantly, what would it feel like? This Valentine's Day, teams of developers and designers at Brooklyn-based agency Huge wanted to use technology to help star-crossed lovers stay out of the Hallmark aisle. During a one-day employee hackathon, the winning team...
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Las Vegas’ Ad Agency Explains Why ‘What Happens Here, Stays Here’ Isn’t Going Anywhere
Is now the time for Las Vegas to come up with a new tagline? A recent story in the Las Vegas Review-Journal questioned whether R&R Partners' long-running "What happens here, stays here" tagline for the city's Convention and Visitors Authority's faces a "cloudy future" in the wake of sexual harassment allegations against casino owner Steve...
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NBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were Huge
Millions tuned in to NBC's Olympics coverage on Tuesday night to see snowboarding icon Shaun White win his third Winter Olympics gold medal, which consequently gave Team USA its 100th all-time winter gold. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Tuesday prime-time coverage posted a Total Audience Delivery of 22.6...
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A Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad
Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are...
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Serena Williams Stars in New Lincoln Navigator Campaign
Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own clothing line, she sits on major boards and she's philanthropic--she has all these competing demands on her time," The...
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Facebook Messenger: Here’s How to Create a Secret Conversation
Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the new message button in the top-right corner of...
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What Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters Calling Out Creatives?
If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf's Gerry Graf, 360i...
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The U.S. Army’s Marketing Chief Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit
Staffers at the U.S. Senate and House Armed Services Committees recently called on the new head of the U.S. Army's in-house marketing division to brief them on the organization's advertising efforts, an Army spokesperson confirmed today. The meeting was prompted, at least in part, by Adweek's recent coverage of those efforts. Elizabeth F. Wilson, who...
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How French Directors Megaforce Captured the Spirit of London in Nike’s Wild New Ad
Some Nike commercials are as memorable for their camerawork, and the way they're shot, as for their celebrity stars or message of inspiration. Guy Ritchie's stunning 2008 spot "Take It to the Next Level" immediately comes to mind. A decade later, the brand's newest effort from Wieden + Kennedy London, titled "Nothing Beats a Londoner,"...
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iProspect Shakes Up Leadership With New U.S. CMO and First Chief Tech Officer
iProspect has named Belle Lenz its U.S. chief marketing officer and Joel Grossman its first-ever chief technology officer. Lenz was formerly communications director of the Americas for the global digital marketing agency's parent, Dentsu Aegis Network. Grossman hails from Leapfrog Online, the performance shop iProspect acquired last year, where he served in the same role....
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Red Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica
The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team's unlikely path to the global stage was made famous in the 1993 movie Cool Runnings, but returning to the Olympics has been a challenge ever since, with financial support often in short supply. This year,...
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Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed
Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in...
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NBC Olympics Ratings Took a Tumble on Wednesday Night
NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time coverage posted a Total Audience Delivery of 19.2 million viewers, of which 17.2 million watched on NBC only. That means there was a 12 percent lift...
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