Apparently, viewers of the 60th annual Grammy Awards weren't in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys broadcast on CBS posted double-digit audience losses from the 2017 edition. According to Nielsen Media Research, the James Corden-hosted and Bruno Mars-dominated...
The 2018 Grammys Saw a Double-Digit Ratings Decline
↧
↧
Facebook Made Its Privacy Principles Public for the First Time Ever
Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network's privacy principles for the first time ever, and her Newsroom post also detailed ways that Facebook is making its core privacy settings easier for its users to find. Egan wrote in introducing...
↧
Logic Narrated a Powerful Google Ad About Suicide Prevention After His Grammys Performance
One of the Grammy nominees for Song of the Year was a phone number: "1-800-273-8255" by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA....
↧
It’s Local News’ Turn for a Facebook News Feed Algorithm Boost
CEO Mark Zuckerberg said in a post earlier this month that he asked the social network's "product teams to make sure we prioritize news that is trustworthy, informative and local," and Facebook revealed Monday that its News Feed algorithm has been tweaked once again to prioritize the former. Head of news product Alex Hardiman and...
↧
How Minneapolis Brands Are Making a Lasting Impact on Their Home Turf
The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities--and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the 10-day Super Bowl Live festival, which is free for all and will be littered with eight to 10 blocks of hometown brands. Minneapolis-based...
↧
↧
Infographic: Why Beer Brands Should Start Marketing to More Than Just Young Men
Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be missing out on some key demos. Origin's survey of 2,000 beer drinkers analyzed preferences and habits across gender and generational...
↧
Why Travel Brands Are Particularly Ripe for Digital Innovation
In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on "shower thoughts"--the idea that people's best creative ideas and brainstorming take place in the shower. Steam from the shower first fogs up the mirror to create a digital whiteboard...
↧
5 Tips for Retail Brands Trying to Get More Personal With Their Customers
Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to collect both user-level data--like site traffic, shopping cart abandonment and basic analytics--as well as customer-specific data, such as shopping...
↧
Q&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its Digital Strategy
Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they've booked. Manuel Riego Corujedo, vp of global digital sales and marketing at Meli? Hotels, talked about how the company is building its digital channels while transforming the...
↧
↧
Take a Tour of the Sponsors of U.S. Bank Stadium, Home of This Year’s Super Bowl
↧
Droga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined to comment on the nature of the investigation. Droga employees told Adweek that the agency held departmental meetings last week to...
↧
How the Budweiser Clydesdales Will Make an Appearance During the Super Bowl
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the "Clydesdale Cam," a live feed of what the famous horses are up to, will be airing on Budweiser's Facebook page. The spot will...
↧
Q&A: How Brands Can Avoid the Fake-Follower Quagmire
If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have been inflating influencer fan counts for years, but they've come under increased scrutiny recently due to the marketing industry's heightened concern about digital ad fraud....
↧
↧
Pepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford's famous 1992 ad, which shows two adolescent boys...
↧
Spark Foundry USA Taps Publicis Vet as Head of Analytics and Insights
Spark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights--a move it described in a statement as proof of its "commitment to create enterprise-wide, sustainable solutions" for clients. Giacosa--formerly the global head of media at consumer goods company Kimberly-Clark (e.g. the company behind Huggies)--will be responsible for...
↧
How AstroTurf, the Original Fake Grass, Became an NFL Darling
Thanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there's one brand that the big game--that professional football, period--has planted so deeply in the national consciousness that millions of Americans know it, even though they don't own it and it's not for sale in...
↧
FaceTime: Adweek’s Second Annual Arc Awards in Partnership With Screenvision Media
Sandy DerHovsepian, vp, associate creative director, Cramer-Krasselt, and Adweek CEO Jeff Litvack. Refinery29's Shannon Gibson and Amy Emmerich. (L. to r.) Christina Miller, associate channel director, VML; Maciej Szamowski, social media manager, Samsung; Shannon Pruitt, president, The Story Lab. Ivor Crotty, deputy creative and innovations director, RT; Gleb Burashov, head of creative social media strategies,...
↧
↧
5 Ads You Don’t Want to Miss During Super Bowl LII
Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon's Alexa, who says she's "flying with the Eagles"). Everyone else is gearing up for the only day of the year when they're actually excited for commercial...
↧
This Hollywood Producer Is Finally Talking About His Secret Agency
For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill" (2015)--had an element of mystery. At the time of their release, Microsoft had credited "in-house" talent. But now, the mastermind behind the ad is talking. Andrew Panay, a...
↧
Meet the Super Bowl Matchmaker for Brands and Artists
Daniel Sena's favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its artists (Afrojack, Zedd, Skylar Grey and OneRepublic) with Anheuser-Busch brands (Budweiser, Bud Light and Bud Light Platinum) to create memorable...
↧
More Pages to Explore .....
