Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team's home arena, the Prudential Center. The shop also hired Britta...
Translation Names New Chief Strategy Officer as Well as New Head of Talent
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Hulu Will Return to the Super Bowl for the Second Straight Year
A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super Bowl spot for the second straight year. The streaming service confirmed its return to the Big Game, but for...
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Ashley Madison Gives You One More Reason to Go Running in the Morning
Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley Madison's had a run of its own this past few years. In 2015, a security breach gave it two major...
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Flicks: Facebook’s New Way of Measuring Time
Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are...
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Facebook Is in a Trust Crisis
Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do today? Do you trust that they are trying to do the right thing? If there were...
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Nielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl LII Is Set
The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The American Football Conference Championship game on CBS, in which the host New England Patriots edged the Jacksonville Jaguars for a spot in Super Bowl LII,...
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DDB New York Welcomes Creative Duo From Grey as Co-CCOs
DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency's creative department across a client roster that includes Unilever, Mars, PepsiCo, Henkel, Merck, Tribeca Enterprises and Cotton Inc while reporting to DDB North America CCO Ari Weiss. "Lisa and Derek have had careers that...
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Univision Promotes Jessica Rodriguez to the New Position of President and COO
Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation's leading Spanish-language media company. Rodriguez, who was named to the 2016 Adweek 50, has been chief marketing officer of UCI since 2014. She'll continue in that role overseeing research, consumer branding and messaging, corporate marketing, branding initiatives and...
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Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram
If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week's National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short...
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Wieden + Kennedy Hires New Leadership for Its Renowned Design Studio
Wieden + Kennedy announced it has hired acclaimed design veterans Nicole Jacek and Noreen Morioka to serve as co-heads of design. Together, they will lead the 100-plus employees who are part of the design studio at the agency's Portland headquarters. The duo will relocate to Washington and lead creative and new business efforts for the...
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Avocados From Mexico Releases a Wonderfully Wacky, Guacamole-Filled Super Bowl Teaser
Get ready for your mind to be blown by all the wonderful things you can put guacamole on (we're talking toast, sandwiches, tacos and more) thanks to Avocados From Mexico. The trade group released a teaser for its 30-second Super Bowl spot, which will focus on the versatility of guacamole. GSD&M is handling the creative....
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Why Brands in These 3 Categories Need to Prepare for the Voice Era
Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions. We're at the beginning of a big year for voice-based marketing as these companies double down on these investments and brands experiment with new customer experiences powered by voice. According to our recent survey of 1,000 consumers, 73...
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The 3 Trends That Will Take Mobile Ad Creativity Into a New Era
When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very ... well, data-driven. They look at increases in ad spend in certain areas, movements from big companies in the space or investments in certain technologies. While there is certainly a place for data in understanding what's next for mobile creative, some...
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YouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content
YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live performances and backstage footage. Now, the Google-owned video-sharing platform will begin combining subscribers from across multiple channels into artists' Official Artist Channels. In...
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Publicis Groupe Names New Client Lead for Verizon Account
Publicis Groupe has hired Shenan Reed as president, chief client officer for VM1, a' dedicated Verizon unit housed within Zenith. Reed will be tasked with leading strategic activity across Publicis Groupe's Zenith, SapientRazorfish, Moxie, Rokkan and The Community units for the client. "I'm excited to join the team," Reed said in a statement. "I look...
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GoDaddy Buys Marketing Platform Main Street Hub
There will be no controversial Super Bowl ads from domain provider and cloud platform GoDaddy this year, but that hasn't kept the company out of the news. GoDaddy announced an agreement to acquire Main Street Hub, a full-service marketing platform aimed at enabling small businesses to optimize their social media marketing. The deal is valued...
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Team Visa’s Athletes Use Social Media to Preview the Company’s Winter Olympics Push
Olympic athletes chase gold, silver and bronze. But for their everyday spending needs, Visa's fantastic blue plastic sure comes in handy. Almost all of the 54 members of the company's Olympic and Paralympic endorsement roster, representing 21 countries and 15 sports, pull together for a global campaign ahead of the Winter Olympic Games in PyeongChang,...
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Facebook Acquired Identity Verification Provider Confirm
Facebook appears to be working on some new ways to check IDs. Confirm, which developed technology that enabled verification of government-issued identification, such as driver's licenses, announced that it will be acquired by Facebook. The agreement covers the company's technology and employees, and Kurt Wagner of Recode reported that the Boston-based startup will join the...
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ColorComm Launches Men of Color in Communications to Promote Diverse Leadership
ColorComm, an organization for women of color in advertising, PR and communications industries that launched in 2011, is introducing a new group called Men of Color in Communications. MCC aims to provide resources to men of color in advertising, PR and communications, promote the advancement of men of color in leadership roles in these industries...
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CBS Is Reviving Murphy Brown Next Season
Once NBC's revival of Will & Grace became one of this season's biggest hits--and ABC scheduled a Roseanne return for midseason--it was only a matter of time before a rival decided to bring back another '90s hit. And now, CBS has announced it will be bringing back Murphy Brown next season, with Candice Bergen reprising...
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