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WPP Brands Its Global Retail Marketing Roll-up
Advertising may not be rocket science, but WPP Group, in its new name for a roll-up of retail marketing shops, likens a slice of it to math. Geometry Global is the new name for the company's merger of...
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Geometry Gets Unilever U.S. Work
Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources:...
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Lego Versions of Famous Artworks Are So Great, They're Now Official Ads
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year,...
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Nescafé Print Ads Include Pop-Up Paper Mugs for Two, So You Can Both Scald...
Ahh, the morning paper. You've just settled into your seat on the train, or perhaps a park bench, to enjoy the morning light and digest the news of the day. But there are two things missing: your cup...
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Watch This Ad Agency Tell Its Staffers They Have to French Kiss Their Clients
Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level. At least, that's the premise of a video Geometry Global Paris made as an...
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Is Virtual Reality the Next Big Form of In-Bar Entertainment?
Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to a new level...
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A Little Fish-Shaped Lump of Iron Just Won the Product Design Grand Prix at...
CANNES, France—The most low-tech product imaginable, a simple lump of iron, won the Grand Prix in the Product Design Lions contest here tonight. But while it looks unassuming, this fish made tens of...
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Is Brand Activation Marketing Finally Getting Respect as a Truly Creative Field?
Jim Carlton has long struggled to characterize what it is, exactly, he does for a living."It's a question my parents have often asked me," he tells Adweek, adding, "Design was hard enough to explain...
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See Joan Run (for Office) in This Agency's Charming, Pro-Woman Take on Dick...
Here's the funny thing about Dick and Jane books: We're aware they existed but don't actually remember reading them as kids (probably because their social high point was between the 1930s and 1970s)....
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MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles
MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD,...
View ArticleThe Facebook Community Boost Show Is Set to Hit the Road
After last week's news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost...
View ArticleThis Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular...
We're getting pretty well-versed in testicular cancer awareness ads, and in the weird--sometimes creepy--ways associations find of getting people to do something we oddly all hate doing: checking...
View ArticleNBC Is in Talks to Secure a White House Interview on Super Bowl Sunday
NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have...
View ArticleInstagram Added Activity Status to Instagram Direct
Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which...
View ArticleSoccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With...
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan...
View ArticleWhatsApp Just Rolled Out an Android App for Small Businesses
Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of...
View ArticleA Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018
Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends...
View ArticleWhy Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’...
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition...
View ArticleWho Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing...
We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo...
View ArticleHyundai Will ‘Surprise Millions’ With Its Super Bowl Ad, Says New Teaser
Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand's social channels. It suggests a...
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